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Welcome to our study


Thank you for taking part in this research. The purpose of this study is to understand the effect of service personalisation designed through Artificial Intelligence. I would be grateful if you could spend no more than 10 minutes reading through the scenario presented and completing the questions that follow. All information provided will be kept confidential and only used for academic purposes. Participation in the study is entirely voluntary. You can withdraw at any point during the survey. Your data will be collected and stored anonymously, which means that your data will be edited ensuring you are referred to by a unique code or alias name. The gathered information will be deleted after the study is completed.


To proceed, kindly give your consent to the following:

  1. I understand and consent to my responses being recorded and stored securely in a database in an anonymised form.

  2. I understand and consent that my responses may be used anonymously by other authenticated academic researchers.

  3. I understand that my participation is voluntary and that I am free to withdraw at any time without giving a reason.

  4. I agree to take part in this study.

  5. I agree to take part in a future iteration of the study.

Before we start

You are referred to by the following unique identifier throughout this study. This number will be used by you for access to the future iteration of the study. Please keep record of your unique identifier, if needed. All gathered information will be deleted after the study is completed.


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Scenario of the Study

In this study, we will consider a scenario where you are subscribed to an entertainment content service through your Telecommunications service provider. This means that the same company that provides your mobile connectivity for calls, messages, and internet access also offers a partnership with an entertainment provider, allowing you to access and watch content on your TV set. This arrangement enables you to enjoy entertainment content either by yourself or with your family. Assume that you are subscribed to the service through your Telecommunications service provider.

The entertainment content you receive can be customised and personalised based on your specific demographic data, historical Telecommunication transactions and usage data, real-time data captured from your usage of the entertainment service itself and your set of active personal goals.This hyper-personalised content utilizes the data currently captured about you and is designed to enhance your viewing experience and without affecting your data privacy. An example of this personalization is the entertainment content you are currently watching.

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Scenario of the Study

Now please imagine you are watching your TV set now, either alone or with your family. Think about your current active personal goal (or set of goals) that you are currently pursuing when subscribing to this service. As a consumer, by agreeing to share as much data with the Telecommunication provider and its partnering entertainment provider, you are helping to stay motivated towards achieving your active personal goal (or set of goals) you are committed to when subscribing to this service.

Are you currently subscribed to any entertainment service on your TV?
Examples include Netflix, Amazon Prime, OSN, Shahid and the likes

Please tell us which one

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Getting to know you

Are you currently receiving any personalised entertainment content tailored to your needs and preferences?
Examples include entertainment shows you are interested in watching based on what you like to watch alone or with your family


Do you think it is important that the Telecommunication and entertainment service be personalized to your needs and preferences and your family?

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Getting to know you

Kindly answer the following questions about yourself, your preferences and life goals to help us understand how you prefer the service and its content to be personalized to you and your own lifestyle.

Please choose 3 categories only from the below. You can add free text if you do not find your selection from the options below

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Getting to know you

What are three top categories of multimedia entertainment content you prefer to watch?

Please choose 3 categories only from the below.

Select Items :

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Getting to know you


Personalizing the service taking in consideration the set of active goals means the service is tailored around your own lifestyle and is believed to support you in achieving harmony and staying committed and motivated towards these goals.

What are 3 of your most important life goals you are currently pursuing in your life?

Please choose your top 3 goals from the below. You can add free text if you do not find your selection from the options below

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Preferred Service Content

PLEASE READ THE BELOW CONTENT CAREFULLY. CHOOSE THE MOVIE THAT YOU THINK IS MORE PERSONALISED TO YOUR NEEDS AND YOUR SELECTED GOALS.

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Preferred Service Content

PLEASE READ THE BELOW CONTENT CAREFULLY. CHOOSE THE MOVIE THAT YOU THINK IS MORE PERSONALISED TO YOUR NEEDS AND YOUR SELECTED GOALS.

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Preferred Service Content

PLEASE READ THE BELOW CONTENT CAREFULLY. CHOOSE THE MOVIE THAT YOU THINK IS MORE PERSONALISED TO YOUR NEEDS AND YOUR SELECTED GOALS.

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What do you think?

Do you think that receiving content personalized to your needs and your selected goals will help you stay MOTIVATED towards these goals?

Do you think that receiving content personalized to your needs and your selected goals will help you stay COMMITTED to accomplishing your goals?

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Thank you for taking part in this study.
Please join the future iteration of the survey in 10 days to experience the service again. It will be a much shorter version and will greatly help our study. Looking forward for your kind participation again.

Your User Code is 6778